Left alone, Google optimises for its own revenue, not yours. I train campaign algorithms to work in your favour, then keep fixing what happens after the click until visitors become customers.
Start with a free audit of your ads and website. No commitment.
and many more
Why results stall
Your ads decide what you pay for a visitor. Your website decides whether that visitor buys. I take responsibility for both.
01
Query
Pay only for searches from people ready to buy.
02
Ad
Win the click without overpaying for it.
03
Landing page
The first few seconds decide if the visit pays off.
04
Cart
Remove friction, surprise costs and doubt.
05
Tracking
Report real sales so Google learns what works.
Controlling ad spend
Google will spend whatever budget you give it. My job is to control what it buys, and make it optimise for profit rather than volume.
A real account over eight weeks. In the shaded period the daily budget was raised about three times — revenue stayed the same.
Case study · landing page
An e-commerce brand running Search and Shopping. Budget, bids, keywords and ads all left exactly as they were. The only thing that changed was the page the traffic landed on.
2.2×Conversion rate, same spend
Dry Food
$ —
★★★★★
matches 2 of 5 words searched
Grain-free dry dog food — 4 kg
For dogs that react to the usual proteins.
$ —
matches 5 of 5 words searched
★★★★★ reviews
✓ Below the fold is proof — the case was already madeFull site menu on a page you paid to land on.
Brand mark and a delivery promise. Nothing competes with the one action.
A generic product title answering two of the five words searched.
The search repeated back word for word, with the reason on the next line.
Four sizes and a quantity box, before any reason to buy has been given.
One size, one button. The choice moves to after the commitment.
The argument for the product sits in a collapsed tab further down.
The argument lands before anyone scrolls. Below the fold is reinforcement.
Wireframes, not screenshots — brand marks, imagery, URLs and identifying copy removed.
Then scale
Shopping campaign running on rebuilt product pages, first three months. Spend and revenue climbed together rather than trading off, because the pages could carry the extra traffic.
2.17×Return on ad spend, three months
Growth almost always sits in the same two places: media buying kept under control, and a product page tailored to the specific query that brought someone there. Neither one scales without the other. Spend harder against a page built for everybody and you only lose money faster.
Get a free written review of your campaigns, tracking and top landing pages. Yours to keep either way.
Services
Ads and website work usually sit with different agencies who blame each other when results drop. Here, the person buying your traffic is also responsible for what it does.
Media
Search, Shopping, Performance Max and Demand Gen built around your margin, not around impression share.
Experience
Landing pages, product pages and checkout flows rebuilt where the money is quietly disappearing.
Measurement
Many “underperforming” accounts are really measured wrong — and Google’s bidding learns from those wrong numbers.
Catalog
For stores, the feed is the campaign. Most Shopping accounts are capped by data quality long before bidding.
How it works
Tracking gets fixed first, so every decision after that is based on accurate numbers.
Week 1 · free
Account, analytics and your five highest-spend landing pages, reviewed properly. You get the findings written down whether or not we work together — including the ones that mean you don't need me.
Weeks 2–4
Tracking corrected first, then the single biggest leak in the funnel. No restructures, no new campaigns, no clever ideas until the data underneath is honest.
Month 2 onward
Page rebuilds and offer clarity, run as a queue of ranked hypotheses. One meaningful change at a time, held long enough to read. Losers get reverted and written up.
Ongoing
Budget follows proven cost per acquisition into new campaigns, new markets and new products. You get a monthly call that's a decision, not a slide deck.
How I use AI
AI is genuinely good at the parts of this job that are volume work: reading everything, clustering it, and telling you what changed. It's not good at deciding what to do about your business.
Models draft. I decide. Nothing ships to a live account because software suggested it — and you'll always be told which is which.
FAQ
Free audit
Tell me what’s not working. You’ll get a written review of your ads, tracking and top landing pages, with clear next steps.